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Goals

Expand fan-base

Value-add original content

Create the Proximity Community

Analysis

Value Creation Activity:
Through the YouTube page, subscribers can discover new EDM music on the forefront of the industry. The page can drum up potential customers for the other parts of Proximity such as their merchandise, more streams on Spotify, and other areas of potential revenue.

Who are the firm's customers:
EDM fans

Who are its competitiors and complementors:
Complementors: actual DJs who have content to put on our youtube, Gaming, music festivals
Competitors: Soundcloud, other youtube accounts (TrapNation, Spinnin’ Records, etc.), Spotify

Who are the firm’s suppliers:
EDM artists

How does the firm compete:
The firm competes by publishing original content (i.e. music from DJs signed by proximity), expanding beyond any genre boundaries (unlike other YouTube channels that are pigeonholed into a certain type of music), engaging other parties such as Cirque du Soleil